Branding is important at a personal level - your social profile and the image you have and leave - what others would say about you, as well as for an organisation - we all know the tag lines for that famous cola drink!! Its what makes us think of that company first when we want to use their goods or services.
Personal Branding starts with identifying what is important to you and makes you unique. As an individual you should focus on your values, which will ultimately build your career and team values. It is important to think about how to market your self to your stakeholders including selling value for what you supply as part of a team or organisation.
Megan Motto, Chief Executive Officer of Consult Australia, is an exemplary example of how one’s ability to inspire others, communicate with a multitude of people and remain true to one’s core values can revolutionise an organisation.
Since being appointed as CEO of Consult Australia in 2005, the Association’s staff and turnover has almost quadrupled. Megan’s leadership has seen Consult Australia’s organisational culture become vibrant, strong and high –performing.
She is a strong advocate of a flexible workplace, placing an emphasis on not working harder and long, but rather working smarter. Her strong leadership has led to Consult Australia’s member firms being represented at all levels of government and having a strong voice on issues such as workplace diversity, sustainability and infrastructure financing.
Megan Motto will be speaking at Sydney Women in Engineering’s Eminent Speakers Breakfast, 8th October 2015. She will be joined by two inspiring speakers in Sarah Vaughan, Director, Developer Experience and Evangelism, Microsoft Australia and Anthea Hammon, Joint Managing Director, Scenic World. Each speaker has used their core values and brand to influence change in their companies and will share their experiences with attendees. It will be a truly informative and insightful morning!
Event Details:
When: Thursday 8th October, 2015 | 7am (for 7:30am start) – 9am
Location: Blaxland Ballroom, Swissôtel, 68 Market St, Sydney
Cost: EA Members $35 | Non EA members $65 | Table of 10 $520
Registrations close Wednesday 30th September 2015 - REGISTER HERE
Photo: Megan Motto, Chief Executive Officer of Consult Australia