IoT Product Development: "If I knew then what I know now..."

*Webinar Only*This presentation looks at the end to end development of an IoT based product in the security industry.
Man Speaking at a podium

IoT Product Development: "If I knew then what I know now..."

Presenters: Robin Mysell, CEO, ATF Services

Description: Developing and successfully commercializing new products using leading edge technologies requires a significant resource and financial commitment. Robin Mysell and his team at ATF Services are at the cutting edge of IoT product development, marketing a range of consumer devices that are taking full advantage of the full range of IoT technologies.

Four years ago the business provided temporary fencing and height safety services but made a strategic decision to move into high tech video surveillance solutions. The company recently launched a high-profile activity sensor called AbiBird in the competitive “aging in place” market, but the product Mysell is most proud of is a multi-function security device that he says is “truly intelligent”.

In this presentation, Mysell will relate the IoT journey his company has been on, delivering some of the first IoT products based on a national LPWAN network. He will discuss what technology and business model choices that had to be considered and the development methodologies employed. Building on his “if I knew four years ago what I know now”, he will pass on lessons learned for others looking to develop IoT based products or bespoke solutions for industrial settings.

About the presenter: Robin has been CEO of ATF Services for nearly 6 year. Robin has used his strategic and leadership skills to successfully transform under performing companies faced with tough economic and competitive environments in New Zealand, United Kingdom and Australia. He is a firm believer in technology and innovation to help improve business efficiency. Implementing continuous improvement and lean principles is one of his key transformation strategies.   

He is the CEO of ATF Services, which provides temporary fencing, height safety services, outdoor video surveillance and IOT technology (Vision division) in Australasia. Prior to that, he developed a modular housing and apartment solution for remote locations. He has a background in continuous improvement and lean manufacturing.

When: 12pm (NSW time) 14 August 2018. The presentation will last 30 minutes followed by 30 minutes question time.

Where: The presentation is via webinar

14 / 08 / 2018 - 12:00 pm to 01:00 pm
Registration Closes
14 / 08 / 2018 01:00 pm
Online Webinar Only
Group registration - Engineers Australia member
  • Per Person: $0.00 ($0.00 excl. GST)
Group registration - Non-Member
  • Per Person: $30.00 ($27.27 excl. GST)
Group registration - Student member
  • Per Person: $0.00 ($0.00 excl. GST)
  • Member Rate: $0.00 ($0.00 excl. GST)
  • Society Member Rate: $0.00 ($0.00 excl. GST)
  • Student Member Rate: $0.00 ($0.00 excl. GST)
  • Non-Member Rate: $30.00 ($27.27 excl. GST)
Key Speaker(s)
Robin Mysell, CEO, ATF Services
Applied IoT Engineering Community
Event Contact
  • Contact:
    Engineers Australia Member Services
  • Phone:
    1300 653 113
  • Email:
Maximum CPD Hours