Swedish car maker Volvo has announced that every car it launches from 2019 will have an electric motor, placing electrification at the core of its future business.
It will launch five fully electric cars between 2019 and 2021, three of which will be Volvo models and two of which will be high performance electrified cars from Polestar, Volvo Cars’ performance car arm. These five cars will be supplemented by a range of petrol and diesel plug in hybrid and mild hybrid 48 volt options on all models.
“This is about the customer,” said Håkan Samuelsson, Volvo's president and chief executive. “People increasingly demand electrified cars and we want to respond to our customers’ current and future needs. You can now pick and choose whichever electrified Volvo you wish.”
The company says this means in the future there will be no Volvo cars without an electric motor, as pure internal combustion engine (ICE) cars are gradually phased out and replaced by ICE cars that are enhanced with electrified options.
“This announcement marks the end of the solely combustion engine-powered car,” said Samuelsson. “Volvo Cars has stated that it plans to have sold a total of one million electrified cars by 2025. When we said it we meant it. This is how we are going to do it.”
He said Volvo Cars is focused on reducing the carbon emissions of both its products as well as its operations. It aims to have climate neutral manufacturing operations by 2025.
The announcement follows on from an earlier decision to turn Polestar into a new separately-branded electrified global high performance car company.
“Polestar will be a credible competitor in the emerging global market for high performance electrified cars," said Samuelsson. "With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments.”
[Volvo's range of plug-in hybrid vehicles, the S90, V90, XC60 and XC90. Photo: Volvo]