Do you work in engineering or construction? Seeking your support.
What do you need to know?
I am completing my MSc in Leadership Management at Nottingham Trent University and seeking your support in completing a short survey, completely anonymous, which is aimed at seeking to evaluate the level of diversity in engineering & construction industry here in Australia.
Survey link: https://www.surveymonkey.com/r/8LPZ2GP
How long will it take you to complete it: approximately 10 minutes
Closing Date: 12 May 2017
Researcher: Liz Foley
Contact: [email protected]
About the Research Topic: The impact of diversity on an employer brand
Stand out, differentiators, attract, engage. Sound familiar? As someone who works in marketing and communications these are just some of the phrases that are at the forefront every day. With that in mind, when choosing my area of research for my MSc in Leadership and Management at Nottingham Trent University I decided to focus on the link between diversity and employer brand, both of which are extremely topical, due to the growing importance in today’s market to be seen as an employer of choice. What also factored into this area of study was the lack of research on the link between both diversity and employer brand to date.
With a shortage in a skilled engineering workforce and competition for talent getting fiercer, organisations are relying ever increasingly on a strong employer brand to not only attract top talent but to ensure existing talent remains. Currently only 17% of companies in Australia have a defined employer brand strategy. Further to this, as reported by Engineers Australia* (2016) there is a shortage of engineers entering the market in Australia. Why is this? Australia is in a relatively unique position in terms of the balance of ratio between men and women so why is there such a stark difference when looking at the ratio of males to females in engineering and construction but also within universities. In a study by Schafer**, it was identified that approximately 15% of engineering undergraduates are female yet only 5% become professional engineers.
How you can help
To support me in my area of study I am reaching out to all those who work in the engineering and construction field to complete a short survey which can be accessed through the link https://www.surveymonkey.com/r/8LPZ2GP.
In my study I am aiming to delve further into the area of employer band and diversity in Australia across engineering and construction (E&C) companies. I will be seeking to find out what value employees in the workforce place on diversity when choosing a potential employer and the challenges and benefits experienced by all from diversity, and more specifically gender diversity.
From this analysis I am aiming to further satisfy the interconnection between diversity management and employer brand and the elements of identity and values that further support this. Your support is greatly appreciated. If you would like further information, please contact me through [email protected].
*Engineers Australia. (2016, January 8). UNSW Engineering News. Retrieved from UNSW Australia - Engineering: https://www.engineering.unsw.edu.au/news/australia-is-desperately-short-...
**Schafer, A. I. (2011). A new approcah to increasing diversity in engineering at the example of women in engineering. European Journal of Engineering Education, 661-671.